Insights
What the data says about AI search.
Research summaries and guides on AEO and SEO. Every number links to its source, and we say plainly when something is a forecast.
How to check if ChatGPT recommends your business (free, 15 minutes)
A simple method to test whether ChatGPT, Gemini, Perplexity and Google AI name your business. Ten prompts, three runs each, one spreadsheet.
Research · 19 Oct 2026Local businesses and AI answers: what BrightLocal's 200,000-prompt study found
Google Maps mentioned tracked businesses in 66% of searches. AI surfaces did so in 32 to 38%. The study also shows why one test is never enough.
Research · 19 Oct 2026Are AI search visitors worth 4.4x more? What Semrush measured
Semrush found the average AI search visitor converts at 4.4 times the value of an organic visitor. The caveats matter, and so does the second finding about rankings.
Guide · 19 Oct 2026What is AEO? Answer Engine Optimization explained for business owners
AEO is the work of getting your business named inside the answers AI assistants write. A plain-English guide to what it is, what it involves and what it cannot promise.
Research · 19 Oct 2026AI summaries cut clicks nearly in half: what Pew Research found
Pew tracked 900 U.S. adults in March 2025. Link clicks were 8% with an AI summary and 15% without. Here is what that means for a business that relies on search.
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